Our Story
We built PeriPak because we lived it.
The frustration. The fatigue that wouldn’t quit. The mood swings that made no sense. The supplements that didn’t fit. The certainty that it didn’t have to be this way.
It Wasn’t Supposed to Be This Hard
Perimenopause catches most women by surprise. You’re not sick. You’re not “old.” But suddenly, you’re exhausted one week and wired the next. Sleep gets harder. Your moods shift without warning. Focus feels harder to find.
You go to your doctor. You describe what’s happening. And often, you hear: “It’s just aging.” “Try exercise.” “Your labs look normal.” “You’re probably stressed.”
So you turn to supplements. A multivitamin. A magnesium. An evening primrose oil. Another adaptogen. You’re taking seven pills a day, spending $200 a month, and you still don’t have a plan — because none of it was designed for this stage of life.
You’re doing everything “right,” and it’s still not adding up. That’s the problem we were living in.
How Her Rhythms Started
It started the way a lot of good things do — over a glass of wine.
Two best friends, both deep in the middle of perimenopause, both dealing with completely different symptoms, both running out of patience with a system that didn’t seem to have any answers. That night, Jenna and Tracy started asking the question that became Her Rhythms: this can’t be it, right?
One glass turned into months of digging through research together — reading the studies, comparing notes, talking to other women, and refusing to accept “that’s just how it is.” They wanted something that actually made sense. Something easy to take. Something that worked with a woman’s rhythms — a supplement system designed for how her month actually feels.
Meet the Team
Jenna Sorrells, Ed.D., MPH
CEO, Co-Founder
Jenna brings a background in education and public health education — plus more than a decade in strategic leadership, building programs, scaling teams, and translating complex research into real-world tools people can actually use. She comes from a family of entrepreneurs, and she inherited the mindset that runs through every part of Her Rhythms: if something needs to get done, why not us?
When perimenopause hit her own life, she approached it the way she approaches every problem — with rigor, research, and a refusal to accept “that’s just how it is.” That strategic lens is what shaped PeriPak from a late-night conversation into a company.
Tracy Matis
Co-Founder
Tracy brings two decades of global experience in customer experience and scaling product — launching into 60+ countries, building teams, and operationalizing complex supply chains at PepsiCo. She knows what it takes to move an idea from a kitchen-table conversation to something women can actually hold in their hands and trust.
Her own perimenopause showed up differently than Jenna’s — different symptoms, same frustration, same refusal to settle. That shared grit, paired with her instinct to dig into the research and talk to real women, is what turned PeriPak from an idea into a product.
Adam Singer
Strategic Advisor
Adam built a direct-to-consumer health brand, scaled it to eight figures, and then stepped away to focus on advising. He joined Her Rhythms because he saw clarity of purpose and a willingness to do the work right, not fast.
Our Mission
To give women navigating perimenopause thoughtful, research-informed support designed for this stage of life — so they can move through it with more confidence and less guesswork.
Our Vision
A world where this stage of women’s lives gets the same rigor and innovation as any other part of health — and where support that changes with the month is the standard, not the exception.
What Makes Us Different
A Four-Week System, Not One Pill
PeriPak gives each week of your month its own formula, instead of the same formula every day.
Transparent, Not Proprietary
We’ll publish every ingredient and the research behind it before PeriPak ships. No proprietary blends.
Built by Women Who Lived It
We built PeriPak because we were living the frustration. That experience shapes every decision we make.
Customer Experience Over Everything
Your questions matter. Your feedback matters. Your experience matters more than our bottom line.
Be first when PeriPak launches
Launching January 4, 2027. In Sync with You.
Join the Founders’ Circle →